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Tips For Creating E-Newsletters for Mobile Phones #enewsletter October 18, 2011

Filed under: The Personal Appeal — attract2engage @ 4:30 pm
Tags: , , , ,

If you send emails and e-newsletters out to a large list, you are most likely going to get readers who are viewing it on their mobile phone. There is nothing more frustrating that trying to upload or read a file that is too large and  jumbled. You are most likely going to give up after a few tries. Here are some tips to make your emails “mobile phone friendly”.

 

1. Simple is better

When you are designing for a cell phone sized screen, keep to the point and try not to have distractions. Organize it well, break it up evenly, and try to avoid animated gifts. (I know the latter is hard, especially when people are so “visual friendly”, but they don’t work very well from a cell phone).

 

2. Subject Line and Header are CRUCIAL

Most people scroll through their messages on their cell phone and either immediately delete, or mark it to read later. Front load your subject line by saying what’s most important first, keep it short, and use the preheader to give a short communication to the reader.

 

3. Use Fewer, Smaller Images

A logo and three small images are the perfect combination for a mobile phone email. Many people will block the images on their cell phones, so remember to tag your images with a descriptive label; at least that will show up. Also make sure that the images you use are the smallest ones you can find and will download easily.

 

4. Links are Important

Since the point is to design a simpler email, cutting down on as much text as you can, the best way to do this is to link to the full article rather than posting it. Try not to crowd the links since there is not much space on the readers screen and always link to the important pages, such as a landing or website.

 

5. Use A Call-To-Action

Your reader is typically going to be on the go, so have a clear call to action and place it at the very beginning or somewhere that it will stand out. Keep in mind that fingers press about 45 pixels so keep your button size around that size and leave about 10 pixels of space around them in case your reader misses the button.

 

6. Scrolling

Try to slim down every way you can. Having to scroll around the screen, up and down, back and forth, gets to be troublesome and your reader may give up. Try to keep your email body 500-600 pixels. An iPhone screen is 320 pixels wide, so if your email is around 600 pixels it can zoom easily and will look great.

 

7. And Finally…Some Holiday Email Tips!

During the holiday season, there is some additional info that you will want to include in your email. Don’t make them go to your site to find it! These include your holiday hours, specials sales and services, and most importantly your contact info. Make sure your phone number is easy to find as well as your address and a link to get quick directions!

These tips were pulled from verticalresponse.com blog

 

I hope these tips will be useful for you when sending out emails. Since most people have a smart phone and use them for everything, I mean EVERYTHING, its important to always keep these tips in mind when sending them out. Thanks for reading everyone!

Anna

 

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Micro-volunteering- How to get more volunteers #eventprofs September 9, 2011

Here are several examples of opportunities to offer that will attract volunteers. The key is to be as specific as possible. Offer several different types of ways to give people to volunteer, try to have something for all personality types. Also, when you have clear, definitive instructions on what the volunteer will be doing, they are more likely to sign up because they know “what they are getting themselves into” and the amount that they will be investing in the volunteer position so they can mentally prepare themselves in advance.

Not all of these can transfer over when recruiting volunteers for your special event, conference or association, but you get the idea.

Opportunities:

Like to drive? Have your volunteer sign up to pick up your speakers from the airport, as well as running errands during the conference for last minute needs and supplies.

Be a tourist! Have your volunteer put together a field trips document to share with your attendees about interesting places to go in the city. Make sure they list restaurants, parks and other attractions that your crowd will like. Hopefully, if your volunteer is from the city, they will have the insider scoop on all the hot local spots.

Drawing and Sketching Companion- If you have a volunteer who is an artist, have them on site to do impromptu sketches of your conference attendees. This offers a fun, engaging way to connect with your attendees and also gives them a cute memento to bring home from the event.

Exercise Companion- If one of your volunteers is a trainer or yoga instructor, have an early morning yoga class available for your attendees that takes place in one of the session rooms. If yoga is not your thing, have them organize a morning run or walk.

Below are some ideas for very specific volunteer recruitment. Think about the audience that your event attracts and determine which topics are most suitable for the event, and then offer a list to your volunteers for signing up to facilitate one of them. 

Cooking 
Do you have a hobby or interest you’d like to share?
Movie 
Dog Walking 
Old School Gaming 
Cycling 
Like the beach?
Hiking 
Downhill Skiing 
History Buff 
Bible Reading 
Nordic walking 
Experienced with adult literacy?
Crafty 
Sports Fan?
Are you the outdoorsy type?
Drive a tow truck or know someone who does?
Xbox 
YMCA Fitness 
Swimming 
Bowling 
Computer 
Library 
Recreational Course 
Crafting or Cross Stitch 
Cooking 
Swimming 
Fitness 
Soccer/Basketball 
Cycling Companion 
Driving Range
Fishing 

 

Thanks for reading!

Anna

 

5 Tips For Event Marketing Using Social Media #eventprofs #engage365 August 2, 2011

Filed under: Event and Meeting Tips — attract2engage @ 3:56 pm
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In my day to day tasks as an Association Manager, I wear many different hats. As we are all beginning to see, wearing your Social Media hat needs to be an every day thing. Some days I spend my time promoting upcoming events, some days I focus on organizing and keeping my Board of Directors focused and on the right track. Other days I spend time making sure my membership base is taken care of and all of their needs are met. However, every day I am integrating Social Media into all these things.

When it comes to managing events,  sometimes I have free reign over the decision making, and sometimes I need to report to a committee before taking a leap or making a minor decision. 

 By using these tips to keep you on track, or sharing them with your Board of Directors or Events Committee, you can help chart your progress and also be a few steps ahead when reporting your Social Media marketing plan!

1.Don’t forget about the 80/20 rule. 

This is a rule that I live by regarding social media marketing, whether it is when I’m marketing an event or not.  I find that the best ratio to keep people engaged but not tick them off is to have 80% engagement and 20% broadcasting.  Even when you have an event to market, talking 100% about that event is just going to turn people off and they aren’t going to listen to one word that you are saying.

2. Engage creatively.

 This one goes together with tip #1 about the 80/20 rule.   You may ask, why should I waste time tweeting or posting about stuff that has nothing to do with my event when I’m trying to sell tickets?  Well, that is pretty simple to answer.

If you are engaging with people, you will be top of mind so that when they do hear something about you or your event, they will remember the interaction and be much more likely to check it out.

A creative ways to sneak a bit of broadcasting into your engagement posts is to set up a search column in TweetDeck or HootSuite (or whatever program you are using to monitor your social media) with keywords related to your event.

For example, when Palm Beach Opera presents Puccini’s Madama Butterfly, I set up columns for not only the opera title, but also for related terms such as Puccini and Miss Saigon (which is based on the opera).  This way, I can converse with people who are talking about related things without directly “selling” my event to them.  This way, when you do send out those 20% of posts that are directly about the event, you have already engaged a potentially new group of people in addition to your existing fans.

3. Make sure your website is up to par. 

This may seem obvious but it is surprising how many times I see this not being done.  The best way to get the word out about your event is to have it prominently featured on the homepage of your website.  Also, the event should have its own dedicated page with a unique URL.  This URL is imperative to any promotion of the event online whether it is using social media or email.

When promoting an event using social media, add the URL to each broadcasting post.  Do you think the URL is too long?  Use a link shortener like bit.ly or goo.gl to make the link more manageable.  An added bonus to these shorteners is that you will be able to see how many people clicked on the link with their built in stats.

4. Make it easy to buy. 

A good user experience is very important in closing the deal with an attendee.

The buying process should be as simple as possible.  You should always allow tickets to be purchased for your event online.

If you don’t have your own ticketing system or if this is an occasional event, try an online service likeEventBrite.com or BrownPaperTickets.com that creates an easy environment for ticket buying.  The biggest no-no is to promote an event online and then have the only way to buy tickets be over the phone.  You want to make sure that it only takes a couple of clicks between your tweet and buying a ticket.

5. Follow up after the event. 

Don’t forget to follow up with your attendees after the event in a timely manner.  Encourage people to share their thoughts about the event on your profiles.  If you offered social media discount and you are able to track ticket buyers with a code of some sort, send an email or a direct tweet to them just after the event with an easy way for them to provide feedback.

If you didn’t use a code, it is still a good idea to make contact with your ticket buyers right after the event to thank them for coming and ask for feedback.  Also, don’t forget to keep a separate list of the email addresses of your ticket buyers.  This will come in handy when the next event comes as you know they will be a captive audience.

These tips were pulled from Kivi Leroux Miller’s

nonprofit communications blog.

Every day new apps, tools, and formulas are created for keeping organized and up to date in event planning. I find these 5 tips are the basic groundwork that you should always lay to ensure you are covering your bases. After that, you can leap into (and try to keep up with) the new (and really cool) tools for event planning and marketing. Thanks for reading!

Anna